The Sales (and Marketing) teams in almost every business I have ever worked with, miss the biggest and easiest place to grow revenue.
We are all so focused on MORE business, MORE sales, MORE money that we miss the simplest solution.
Everyone knows that the most expensive customers to win, are the first-time customers. Whether you are B2B, B2C, product or service there’s so much time needed;
- to get introduced/recommended,
- to develop a relationship with one or more decision makers,
- to understand their business,
- to understand their pains,
- to understand their buying cycles,
- to work out the best solution to help them,
- to raise the urgency of their need,
- to get the meeting,
- to show you understand and want to help,
- to finally get the win.
And the rate at which you can grow new customer acquisition, also depends on your;
- Conversion Time/Cycle
So why when we want to grow, do businesses so often look for more of these when the easiest customers to convert, are existing customers. If you’re in an £18million turnover business and can drive your existing Key Accounts to invest 10% more, you can grow your revenue by £1.4million per year.*
*Based on the 80:20 split and the 20% of your clients who give you the 80% of your revenue. It’s there – go look.
This work is easier and it costs less to achieve versus going to market to find £1.4million worth of brand new business – yet, very few businesses actually do it.
Instead – save your budget and your people’s time and get a GrowthMAP for Sales & Marketing efforts. It’s the quickest and easiest way to release the gold mine you are literally SITTING ON!
Book my GrowthMAP review now or call us on 0161 507 2433.